Monday, October 1, 2012

Stuck With Lead Generation? Be More Creative Then


As we go along our lead generation campaign, there will be a time that you simply could not just pull it off. Regardless of the factors involved, getting stuck during the period when you are supposed to be generating B2B leads is a very crucial period. But this is only temporary. All you need to do is to identify the different ways in which you can squeeze out more of your creative juices. There are plenty of things that you can do during the course of your campaign. Out of these, there are three factors that you should keep in mind:

One, try solving things differently. Getting stuck in a rut during the campaign can be traced to monotonous processes. Instead of using tried and tested formulas, why not use radical means to the need. You might have a pleasant surprise.

Two, try breaking the rules. Not to the extent that you get penalized, mind you, but more along the lines of going against the flow. The goal here is in helping strengthen your resolve to try risky tactics or tools, like email or telemarketing.

Three, try making a list of pet peeves. List all the things that have bothered you and your work. These are actually business opportunities that you can use for your own. You can never tell which might be your next best customer.

Remember, follow these strategies, and you will never be lost in your lead generation campaign. You also get a boost in your creativity.

Related Post: Eight Ways Firms Can Stay Creative In Lead Generation


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