Whether you are a b2c or b2b marketer, do your customers a favor by avoiding hard selling your products and services. Hard selling is the main problem with businessmen these days. They can't stop promoting their business through telemarketing or other telemarketing services. Actually there's a subtle way to get your message out. It's simple. You just need to set appointments with prospects to explain yourself and what you do.
Yes, the answer is appointment setting. When it comes to b2c or b2b transactions, face-to-face meeting is really an advantage. Obviously you can't always make a sale with one phone call. Most of the time, it takes a longer period to convince prospects to close a deal with you. Hard selling is certainly not a good idea to get your business across customers. More often than not, it only causes annoyance.
Appointment setting allows you to get in contact with your prospects. You are not robbing them of time to make the right choice. You will not be presenting the cost right away, but giving your customers enough time to make a decision.
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